NPR Interview: "Craft Breweries Popping Up Across the Rural Bible
First published 3/2/2017
WEST PLAINS, MO - First interview Phil did with
Local Brewery Crowdfunds Start-Up
WEST PLAINS, MO - Wages Brew Company (WBCo) of West
Plains has launched a fundraising drive with a twist as its next step
toward opening doors later this year. “Founding Memberships” are being
sold to raise $10,000 by July 1 that will enable the fledgling company
to access further financing via a small business loan, said owner Phil
Wages, who describes this approach as “crowdfunding like Kickstarter,
but in person.”
Kickstarter is an online fundraising venue in which
startups offer a sampling of their offerings to financial “backers”
who pledge to contribute donations of a certain amount of money toward
a project. In a similar vein, WBCo is offering unique benefits to
supporters of WBCo's opening.
Wages said this current fundraiser is part of a
much larger fundraising effort. Ultimately, he said, the goal is to
raise a total of $20,000 by September 1. “That's for an opening with
more equipment so we can supply more beer to more people,” he said,
adding that “for those who want to have a greater level of
involvement, we have pieces of equipment to sponsor which will make
our opening that much more spectacular.”
WBCo consists of Wages, co-owner and wife Amber,
and brewing team members Nathan Burch and Aym Fischer.
*This story was picked up by Ozark Radio Network
originally airing on June 2, 2015!
Logo Design Contest Connects Craft Brewery To Community
March 13, 2015
PLAINS, Missouri, March 7, 2015 - Many people think craft beer is defined by
their use of unorthodox ingredients to create new and original flavors. While
this is true, it's only a small part of the picture. Their ingenuity translates
into so much more.
Wages Brewing Company, West Plains,
Mo., illustrated this best when they used an innovative approach to come up with
their company's logo: an art design contest.
"We are a very small operation known as a 'nano-brewery' preparing to open our doors later this year",
said owner/founder Phil Wages,
"and we don't have our sights on opening a giant production facility to send our beers to
the far corners of the world." He admitted he wouldn't resist it if the
public demanded. "Instead, we are focused on our community
[in West Plains], and we have a strong desire to do as much locally as possible.
For instance, we are developing a persimmon beer with locally harvested
persimmons, and we're working with local farmers to supply us with some
heirloom, non-GMO corn, and we've got a lot more ideas to bring to fruition."
"Keeping with our desire to be as
local as possible, we decided we didn't want to just hire a graphics firm to
design our logo." Wages explained, "We felt the people of the Ozarks would have
a unique approach similar to our own. So we came up with a
contest to have artists from the Ozarks submit logo designs to us. I have to admit; I was
extremely nervous. But in the end, we found our winner in Dee Ann Lange, the
Dog Gone Creative, out of
Wages went on to say those nerves were
put to rest when the submissions came pouring in. In all, 20 designers submitted
over 200 designs during the one month contest. He says, "Once the submission
deadline passed, we were like 'How are we going to choose!?'". He and his team
spent an entire month picking the winning design. "It was so difficult because
at least five or six of the logos were wonderful in their own right. But in the
end, there could be only one. I tell you, Dee Ann had submitted something like
50 or so variations of the same concept. I thought for sure she was going to
quit because of my intensity, but she was a pure joy to work with!"
"Dee Ann Lange's winning design conveyed
everything we wanted including having a modern feel while expressing our rough around the edges approach"
Wages expounded, "The fingerprint really secured it for me. It shows we're
putting our mark on this brewery, and really, our whole community." Dee Ann received a
prize including $500 cash as well as an assortment of brewery merchandise
and VIP attendance to a future special event.
Craft brewers continue to innovate
with grassroots approaches like Wages Brewing Company's recent logo contest.
Wages said, "Craft beer isn't just about me or you or beer in general. It's about
all of that, but most importantly, about love and passion. Otherwise, what's
Wages Brewing Company is looking to
open around late summer or fall this year.